Existing and prospective customers love to see new content so you will need to establish what frequency will be best for you…
Content: Updating your website regularly benefits your SEO (search engine optimisation) and the experience your customers and prospects will have when visiting your website. The most popular search engine in use today, Google, mostly sets the rules as to how websites should be designed, developed and maintained to achieve the highest search rankings. Google’s most recent algorithms actively promote those websites which offer users relevant, useful content which is updated and added to on a regular basis. We often recommend that a blog be incorporated on your website, which should be updated with a new blog post either weekly or bi-weekly, as this will increase your organic search ranking significantly.
Functionality and Security: Depending on the nature of your website, we may need to update your website functionality and security every few months. It is also a good idea to let our developers run a check on your website periodically, to ensure that all links and functionality are working as they should.
